Electronic cigarettes or e-cigarettes have become real popular lately and even though I don't smoke I was excited to work on this brand UMA. E-cigarettes work by vaporizing flavoured liquids and then creating a 'healthy' alternative to cigarettes and tobacco smoke. Since it's a new product I had total freedom to create the visual language and design style. The vape liquids come in all kinds of different flavours so the packaging needed to be versatile and on a shoestring budget I decided to use foil stickers and different foil colors to differentiate the flavours. It gives it a premium feel while keeping production costs down and adds a textile feeling to the product along with the raised inks and embossed paper giving it a handcrafted look. The unusual bottle also peaked to my interest in the design and I tried to highlight this aspect of the packaging by incorporating the colors into the product itself.