I worked on the artwork and design for a series of
Hyundai long copy print ads at Innocean Berlin.
Each story has a fantastical feel and illustrative Korean brush style. Even though they are unbelievable these stories are based on true-life events. Each accomplishment, an astonishing account of the life of the founder of Hyundai, Mr. Chung Ju-yung. A testimony to the progress and spirit of the company.
To compliment the stories and design. These artworks were then produced and printed on traditional handmade paper from Korea called Hanji (한지/韓紙). The paper is made from the inner bark of Paper Mulberry, a tree native to Korea that grows well on its rocky mountainsides, known in Korean as dak.