I created the artwork and design for a series of long copy print ads at Innocean Berlin for the Korean automotive giant Hyundai.
Each story has a fantastical feel and illustrative Korean brush style. Even though they are unbelievable, these stories are based on true-life events. Each accomplishment, an astonishing account of the life and legacy of the founder of Hyundai, Mr. Chung Ju-yung.
To compliment the stories and design. The artworks were produced and printed on traditional handmade paper from Korea called Hanji (한지/韓紙). The paper is made from the inner bark of Paper Mulberry, a tree native to Korea that grows well on its rocky mountainsides, known in Korean as dak.