When Resonate Audio asked for a rebrand of their existing identity, I knew I had to do something extra special and different. We decided to create an original piece of art inspired by his studio. I used local fynbos plants and incorporated some of the vintage instruments he has with lots of character, often used to give the music a human touch. The logo uses the wave form and the letter 'r'. Using bright colors to give character to the identity balanced with technical typefaces.