Le Balene in Italy asked three artists Alberto Seveso, Les Jeanclode and myself to help work on this project for their clients CONAI. They asked each of us to create a artwork encapsulating the recycling system. CONAI deals with recycling materials like wood, plastic, glass, metals and paper and effectively the whole recycling industry. The idea was to create a self regulating system that feeds and sustains itself, almost like an organism or organ. I chose to use the human heart to show how recycling these materials helps to protect the environment and also creates jobs for people and sustains an industry and economy of Italy.
Role: Sr. Designer, Art Direction and Illustration