I was approached by BBDO and Simba, along with two other illustrators, to be part of the rebranding campaign for the iconic Nik Naks packaging. Our work was influenced by an online campaign driven by mobile 'inspirations'. The public would send pictures to enter a competition and win prizes. I created the type, design & illustration based on one of these images and the public got to vote via online and social media for the winning design. The Illustrations were also used for TVC animation and other marketing.